Type in Smog

This typography-based design grew out of a personal need to visualize Tehran as I experienced it. I began with rough sketches and intuitive drawings, trying to capture the emotional atmosphere of the city I lived in.

Through that process, a typographic form emerged. I developed it further choosing colors and composition to reflect the contrast between Tehran’s vibrant character and the suffocating air that dulls it. The final piece became a poster: a typographic response to one of the city’s most urgent issues: air pollution in Tehran.